Elisette Carlson Archives

Elisette Carlson

Founder

91�� Leadership Network® Contributor

Elisette Carlson is the Founder of SMACK! Media, a Fractional CMO & Public Relation(ship)s® Agency that helps brands achieve relevance in the health & wellness space. Also a trusted advisor to start-up CEOs and VC firms, she puts ultimate value on personal relationships, teamwork & authenticity.

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More From Elisette Carlson

91��ship

I Build Wellness Brands. The 7 Habits That Actually Work Are Free

I still use health wearables and cold plunge — but they come second. Foundations first, gadgets second. Most of us have that backwards.

Business News

How Branch Basics Built a $50 Million Cleaning Empire On Trust, Not Hype

One in every three Branch Basics purchases in 2025 came from a friend or family recommendation. That single data point tells you everything about how this women-founded cleaning brand scaled to over $50 million, and why it's still growing.

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6 New Books That Treat Wellness Like the Business Strategy It Is

From recovery protocols and nutrition to purpose and mental resilience, these books deliver actionable frameworks entrepreneurs can use today

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Stop Powering Through Travel — Use These Protocols High Performers Rely On

Travel is engineered to throw you off. These are the non-negotiables and founder-tested protocols that help you land calmer, stay clear and show up sharp.

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The Wellness Trap: Why Our Obsession With Health Is Making Us Sick

I build wellness brands for a living, and I've watched health become a second job. Here's the reset that makes it lighter and more effective.

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Inside Canyon Ranch’s Longevity8: What High-Performing Leaders Can Learn From Preventive Care

Clarity, recovery and early intervention aren't wellness luxuries. They are leadership advantages.

Business Ideas

Non-Alcoholic Beverages Are No Longer a Trend. They’re a Business Strategy.

Here's why founders are drinking less and building bigger beverage brands because of it.

Thought Leaders

Skip the Wellness Trends for 2026. Read These 8 Books Instead.

Motivation fades. Systems last. These health, wellness and productivity reads offer systems entrepreneurs can actually use.

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10 Habits That Will Completely Transform Your Life and Business in 2026

The best habits aren't about optimization. They're about sustainability, resilience and showing up as the healthiest, happiest version of you

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Former Peloton Star Kendall Toole Launches NKO Club, a New Wellness Platform for Mind and Body

Shaped by Toole's own mental health journey, NKO Club unites movement, mindfulness and nutrition to help others find their strength.

Human Resources

Stop Optimizing for Exhaustion. Start Using These 5 Endurance Practices Instead.

We're taught to chase optimization — better sleep, better habits, better data. But the real advantage for entrepreneurs isn't speed, it's learning to go the distance without burning out.

Marketing

PR Isn’t Dead. It Just Needs to Speak AI.

I've spent years helping brands get press and learned that the win isn't the headline, it's what you do with it. Here's how to make your brand findable forever in the age of AI.

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Why Lewis Hamilton Is Racing Into the $1.3+ Trillion Non-Alcoholic Beverage Market

With Almave, the world's most decorated driver is reimagining tequila for a generation that wants performance without compromise.

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What’s Really Inside Your Supplements? This Founder Is Uncovering the Truth Behind a $180 Billion Industry

From creatine to NAD+, this company is uncovering the truth behind mislabeled, underdosed and overhyped products.

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9 Habit Stacks That Boost Leadership, Parenting and Wellness — Without Taking More Time

I've built these real-life routines into my day to balance entrepreneurship, parenting and wellness without burning out.

Thought Leaders

Why Top 91��s Are Swapping Beach Vacations for Longevity Retreats

Trading sun loungers for sleep scores, recovery tools and deeper resilience is the new playbook for optimizing and sustaining success.

Business Ideas

Why This CEO Cut a $500,000 Per Month Product — And What Every Founder Can Learn From It

In a noisy supplement market filled with hype, Jeff Byers is proving that trust, transparency and a back-to-basics approach to wellness are the future.

91��s

Creatine Isn’t Just for Bodybuilders. Here’s Why I Take It Every Day — and Why You Might Want To

Once reserved for bodybuilders, creatine is now gaining traction among entrepreneurs and wellness seekers. The science is compelling, and the benefits go far beyond muscle gains.

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8 New Health and Wellness Books That 91��s Should Read for Sustainable Success

From boosting energy to balancing well-being, these science-backed and transformative reads will help entrepreneurs thrive in business and life.

Human Resources

Here’s What 91��s Fear Most in 2025 — and My 7 Secrets to Overcoming Them

If you use these seven simple strategies, you'll tackle this year's biggest fears with confidence and clarity.

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Everything Is Now Mockable — How to Understand the Rise of Alcohol Alternatives and Adaptogen Drinks

Socializing without alcohol has never been easier — or more enjoyable — thanks to the growing range of mindful drink options.

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Inside the ‘Disneyland’ for Health and Wellness — 7 Insights From My Experience at the Ultimate 3-Day Wellness Summit

I gained these valuable insights from the interactive sessions with top health experts at the inaugural Eudēmonia Summit.

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I Work Nearly 50+ Hours a Week and Rarely Feel Tired — Here Are My Secrets to All-Day Natural Energy

Here's how I fuel my day with lasting energy for peak productivity without relying on caffeine.

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This 91�� Launched a Pre-Alcohol Drink to Help Minimize the Hangover — He Sold 5 Million Bottles By Listening to His Customers

Here's how ZBiotics is transforming health with GMO-powered probiotics to address two of America's largest wellness challenges: minimizing alcohol and sugar intake

Marketing

Why The ‘Freeze to Death’ Collaboration Between Liquid Death and Plunge Tubs Might Be The Collab of The Year — And What 91��s Can Learn From It

Edgy, unconventional and highly shareable content is why this might be one of the coolest brand collaborations of the year.

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Is There a Superior Diet for the 91��? The ‘Father of Biohacking’ Shares What He Eats for High Energy, Low Body Fat and Optimal Output

Plus, some science and AI behind the madness.

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