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What if working long hours, living on Slack, and growing as fast as possible isn't the best way to run a business? The founders of Basecamp are pretty sure they have the answer.

The franchise is repositioning itself as forward-thinking.

The company recently announced its plans to expand from 6,500 to 9,000 restaurants globally, and to reach $15 billion in sales by 2022.

The franchise already broke its record for number of stores opened.