91��

Christine Alexis

Director of Marketing and Communications, Americas

Christine Alexis is a marketing executive known for creating programs that highlight multicultural and international markets, build brand awareness, and drive thought leadership. She is the Head of Marketing and Communications for DB Schenker's Americas division.

Want to write for 91�� too? Apply to join 91�� Leadership network.

More From Christine Alexis

Marketing

Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

The importance of cultural specificity and how brands can authentically engage with the broader Black community.

Marketing

Celebrating Black History and Culture Is the Right Thing to Do — and Good for Business. Here’s How.

Here's how your brand can demonstrate its commitment to diversity and inclusion while also driving tangible business results.

Marketing

The Key to Developing More Informed and Inclusive DEI Marketing Strategies

Discussing the complexities of identity and expertise in DEI marketing and how to avoid the potential cultural and legal pitfalls.

Marketing

Winning Strategies Behind Effective Hispanic Heritage Month Campaigns

Learn how to create successful Hispanic Heritage Month campaigns by exploring the strategies used by these three well-known companies.

Marketing

What the ‘Barbie’ Movie Can Teach Businesses About Effective Multicultural Marketing

Here are three key insights from the "Barbie" movie's multicultural marketing playbook.

Marketing

Beyond Marketing — How Brands Can Truly Support the Black Community on Juneteenth

Here are a few authentic ways businesses can support and serve as allies to the Black community on Juneteenth.

Marketing

Unpacking the Black Demographic Shift and Why Marketers Must Re-Examine Their Strategies

Why marketers must adopt new approaches that acknowledge and celebrate the rich diversity of this expanding demographic.

Marketing

3 Authentic Ways Brands Can Celebrate Black History Month

Here's how your marketing department can authentically celebrate Black History Month and Black culture year-round.

Marketing

3 Ways to Market to Hispanic Consumers This Holiday Season

Here's how businesses can properly market to the Hispanic community while potentially creating lifelong customer loyalty.

Marketing

5 Ways Brands Can Celebrate Hispanic Heritage Month Using Social Media

The Hispanic community needs brands to serve as advocates during Hispanic Heritage Month and year-round. Here are five ways brands can celebrate using social media.

91��

Christine Alexis

More From Christine Alexis

Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

Celebrating Black History and Culture Is the Right Thing to Do — and Good for Business. Here’s How.

The Key to Developing More Informed and Inclusive DEI Marketing Strategies

Winning Strategies Behind Effective Hispanic Heritage Month Campaigns

What the ‘Barbie’ Movie Can Teach Businesses About Effective Multicultural Marketing

Beyond Marketing — How Brands Can Truly Support the Black Community on Juneteenth

Unpacking the Black Demographic Shift and Why Marketers Must Re-Examine Their Strategies

3 Authentic Ways Brands Can Celebrate Black History Month

3 Ways to Market to Hispanic Consumers This Holiday Season

5 Ways Brands Can Celebrate Hispanic Heritage Month Using Social Media

More Authors You Might Like

Michael Dent

Andrew Albert

Tonia Ryan