91³ÉÈË

With all the innovations we've seen, why is the experience of actually making a purchase on the web still so poor?

Brands need to start actively transforming their social communities from cost centers into profit centers.

Sellers, rejoice! You now have less voices to compete with on the social network. But be careful not to be branded a spammer yourself.

With the change, social-media managers will see their roles evolve.