Tech
AI Made Building Your Own Software Easier Than Ever — But That Doesn’t Mean You Should. Here’s What It Could Cost You.
Building your own software used to be about capability. Now it's about risk.
Brad Birnbaum is a 25+ year entrepreneur and C-suite leader in customer service tech. He co-founded Kustomer (acquired by Meta, now independent) and Assistly (acquired by Salesforce as Desk.com). He holds a B.S. in Information Systems from SUNY Stony Brook.