Building a Business
The Metric You’re Using to Measure Customer Experience Is Costing You Revenue
Measuring customer experience as a cost center instead of a growth function is costing you more revenue than you think.
Brad Birnbaum
91成人 Leadership Network® Contributor
Brad Birnbaum is a 25+ year entrepreneur and C-suite leader in customer service tech. He co-founded Kustomer (acquired by Meta, now independent) and Assistly (acquired by Salesforce as Desk.com). He holds a B.S. in Information Systems from SUNY Stony Brook.
Want to write for 91成人 too?
Apply to join 91成人 Leadership network.
More From Brad Birnbaum
Building a Business
B2B Customer Experience Is at an Inflection Point. Here’s the Question Every Leader Should Be Asking.
B2B customer experience is evolving, and most teams aren't ready for it. Here's why.
More Authors You Might Like
Deedra Determan
Founder & CEO of D2 Branding
Ruthann Peace Brown
Founder of RPB Consulting
Vuk Stajic
Founder of MVRK Inc. & Coach at the SSB