Bidhan Baruah Archives

Bidhan Baruah

Co-founder and COO of Taazaa Inc.

91�� Leadership Network® Contributor

Bidhan is the Co-founder and COO of Taazaa Inc. and has also co-founded SaaS products like Innago, CookinGenie, and Tobi Cloud. He has more than two decades of software industry experience, driving cross-functional development teams to success.

Want to write for 91�� too? Apply to join 91�� Leadership network.

More From Bidhan Baruah

Business Ideas

What Building Both a Services Firm and SaaS Taught Me About Business

Building both a services firm and SaaS products taught me the real edge isn't choosing — it's combining cash flow, customer insight and scalable software.

Business Operations & Logistics

Why Operational Excellence Dies When It Stays Trapped in the Founder’s Head

From a COO's perspective, operational breakdowns at scale are less about execution and more about how the organization is designed to operate.

Business Ideas

Your Engineers Are Using AI Every Day. Do You Know About It?

Most enterprise leaders have a licensing agreement. Almost none have a governance strategy. Here is the difference and why it is catching up with you faster than you think.

Business Ideas

What Growing Startups Get Wrong About CRM Software, and How to Fix It

Why CRM software fails in growing startups and how fixing process, not tools, makes it work.

Business Model

5 Hidden Signals Your Startup Has Achieved Product Market Fit

These customer-driven signals reveal whether real product-market fit exists, before growth metrics create false confidence.

Business Model

Why Early-Stage Startups Don’t Need a Traditional Go-to-Market Strategy

Early-stage startups don't fail from lack of effort — they fail by scaling sales and GTM before they've earned the right to grow.

Business Plan

The Strong Leader’s Guide to Scaling Without Breaking Your Company

A practical framework for founders and business leaders to scale smarter by combining freemium access, marketplace participation and partner ecosystems into a cohesive growth model.

Business Operations & Logistics

Why Startups Stall After Product-Market Fit — And How to Fix It

Product-market fit proves people want your product, but only a strong go-to-market strategy turns that demand into consistent, scalable growth.

Brick & Mortar

Why the Future of Real Estate Tech Belongs to Suburbs, Not Skyscrapers

The next phase of U.S. PropTech will shift from enterprise high-rises to practical software built for the residential majority beyond major cities.

Business Operations & Logistics

AI Is Paying Off in Finance — But Only for Leaders Who Use It the Right Way

Companies that see real AI ROI don't just buy the right tools. They know exactly how to embed AI into their processes and decision-making.

Business Ideas

Why Startups Fail to Break Through and the Strategic Moves That Separate the Winners

Most startups stall because they chase features and rely too long on founder-led sales.

Brick & Mortar

Inside the Startup Playbook That Silicon Valley Doesn’t Want You to Know About

To grow your startup safely, always put profit and customer needs first instead of chasing venture capital hype.

Thought Leaders

Retention Isn’t an HR or Employee Issue — It’s the Leadership Test You Take Every Day

It's a leader's job to build a team that people want to be part of and stay part of.

Tech

Why AI Isn’t Your Advantage — Your People Are

The smartest system still needs people who can turn its output into action.

Thought Leaders

The Best Mentors Use These 4 Questions to Help Their Team Grow

What makes someone a strong, capable leader? Asking thoughtful questions by leadership not only builds confidence and drives growth, but it also helps teams flourish.

Thought Leaders

78% of Projects Fail Because of This One Problem — Here’s How Continuous Learning Solves It

Traditional training drains resources without results. Smart upskilling through stretch projects and peer learning delivers faster innovation and stronger returns.

Human Resources

How The Best 91��s Use Technology to Build a Sustainable Work Culture

Sustainability requires meeting the needs of the present without compromising the ability of future generations to meet their own needs.

Human Resources

From Hire to Hero — 4 Strategies for Onboarding Senior Executives

Setting up high-level hires for success requires forethought, the right environment and a flexible runway.

Building a Business

Want to Be Better at Decision Making? Here are 5 Steps to Better Data-Driven Business Decisions

You often hear entrepreneurs say, "We don't know what we don't know," when talking about deficiencies in data gathering. But when you have data in silos, it's more a case of "We don't know what we DO know."

Side Hustle

How to Turn Your Hobby Into a Successful Business

A hobby, interest or charity project can turn into a money-making business if you know the right steps to take.

Marketing

Ensure Customer Loyalty By Hyperfocusing on These Customer Needs

Meeting the customer's needs doesn't always mean they'll come back. You have to know what makes them feel successful more than they do.

Building a Business

From 30 to 300 — 5 Ways to Keep Your Vision and Mission Intact as Your Team Grows

The keys to scaling your business successfully are culture, connection, and knowing everyone's name.

91��

Bidhan Baruah

More From Bidhan Baruah

What Building Both a Services Firm and SaaS Taught Me About Business

Why Operational Excellence Dies When It Stays Trapped in the Founder’s Head

Your Engineers Are Using AI Every Day. Do You Know About It?

What Growing Startups Get Wrong About CRM Software, and How to Fix It

5 Hidden Signals Your Startup Has Achieved Product Market Fit

Why Early-Stage Startups Don’t Need a Traditional Go-to-Market Strategy

The Strong Leader’s Guide to Scaling Without Breaking Your Company

Why Startups Stall After Product-Market Fit — And How to Fix It

Why the Future of Real Estate Tech Belongs to Suburbs, Not Skyscrapers

AI Is Paying Off in Finance — But Only for Leaders Who Use It the Right Way

Why Startups Fail to Break Through and the Strategic Moves That Separate the Winners

Inside the Startup Playbook That Silicon Valley Doesn’t Want You to Know About

Retention Isn’t an HR or Employee Issue — It’s the Leadership Test You Take Every Day

Why AI Isn’t Your Advantage — Your People Are

The Best Mentors Use These 4 Questions to Help Their Team Grow

78% of Projects Fail Because of This One Problem — Here’s How Continuous Learning Solves It

How The Best 91��s Use Technology to Build a Sustainable Work Culture

From Hire to Hero — 4 Strategies for Onboarding Senior Executives

Want to Be Better at Decision Making? Here are 5 Steps to Better Data-Driven Business Decisions

How to Turn Your Hobby Into a Successful Business

Ensure Customer Loyalty By Hyperfocusing on These Customer Needs

From 30 to 300 — 5 Ways to Keep Your Vision and Mission Intact as Your Team Grows

More Authors You Might Like

Michael Dent

Andrew Albert

Tonia Ryan