Building a Business
3 Tactics 91成人s Can Use for Startup Success in China
As one founder said, "You don't need to make a cookie with pork floss or chicken feet to appeal to the Chinese market."
Andrew Kuiler
Founder and CEO, The Silk Initiative
is the founder and CEO of , a specialized food and beverage (packaged goods and retail) brand consultancy in China. TSI's most notable clients include Mars' Wrigley, Campbell's, PepsiCo, Arla and Tyson Foods.
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