Andrea Olson is a strategist, speaker, author and customer-centricity expert and has served as an outside consultant for EY and McKinsey. She is a visiting lecturer at the University of Iowa's Tippie College of Business, a TEDx presenter and a TEDx speaker coach.
Working managers often have to roll up their sleeves and pitch in to get the work done. However, this behavior doesn't actually help productivity or organizational growth.
Positioning has become a lost art in recent years. Brought to the forefront back in 2001, this approach to differentiation is in desperate need of a comeback.