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Having someone with the right mix of skills can boost your company's social media presence.

Without goals, it's hard to know exactly how well your social media strategy is performing and where you need to iterate to continue moving forwards.

There are so many things to consider: What skills do you need in your team? How should you structure the team? How do you hire new team members?

To help you better understand the ever-changing social media landscape, check out these studies.

Take it from the pros -- these podcasts will help boost your social media presence.

Here are 18 businesses using Instagram Stories to boost their branding.